This past weekend, I visited the Westfield
Century City Mall for my first exploration of Los Angeles. I have never been to the district of
Century City before, and I was surprised to see how close this district was to
UCLA. My classmate Michelle and I
ventured to the district by car.
As we drove towards the mall, a short 3-mile ride, I made sure to look
out the window and take note of the changing neighborhoods and landscapes
around me. We first drove through
the Westwood neighborhood behind sorority row, and it was on Manning Avenue
that I admired the beautiful homes and oversized front yards. Then, we turned onto Wilshire Boulevard
and the scenery quickly changed from a residential plot to a business
center. The next streets we
traveled on, including Beverly Glen Boulevard and Santa Monica Boulevard, were
extremely wide and featured green belts in the center. In addition to the businesses and
stores on these streets, they also featured sporadic apartment buildings. This layout was representative of a
traditional urban area like I read about in this week’s reading, where
combinations of land use including residential, commercial, and public, are
found. Unlike the post-suburban region Orange County, a private
automobile would not be necessary in a district like Century City, where one
could easily walk from their place of work to visit the mall or go out to eat (Kling,
Spencer and Olin 7).
In this picture I took, you can see the close proximity from the Century City skyscrapers to the Westfield mall. This outdoor mall was so
different from the mall I usually shop at, South Coast Plaza in Orange County, which is still elegant,
but a lot less modern and original.
Once
we arrived in Century City, we drove around the area for a bit to explore what
the district was like. The tall
skyscrapers that covered the streets provided a stark contrast to the
medium-sized homes and modest apartment buildings we noticed in certain parts
of the district. The landscape
around the buildings included palm trees, grassy areas, and large parking
lots. Since our movie time was
approaching, Michelle and I decided to drive back towards the Westfield Century
City Mall. We parked in the
parking structure, and I noticed that a majority of the cars were luxury 4-door
sedans. There was a marked absence
of larger SUVs, and there were a few substandard sedans mixed in. From this observation, I assumed that
visitors to this shopping center would include young adults, middle-aged
couples, and not too many families or young children.
Our
first stop in the mall was the AMC movie theater to buy our tickets for the
7:35 PM showing of “Trouble with the Curve”.
Considering it was 6:15 PM at the time, we figured there would be plenty
of seats left in the theater. To
our surprise, there were only first and second row seats left. The attendant quickly let us in on the
secret that in order to see a movie at this theater, it is necessary to buy
your tickets at least an hour or two in advance. His personality struck me as a bit rude, as if my friend and
I didn’t know what we were doing and didn’t belong in this first-class
theater. From that experience, I
would guess that the visitors that frequent this theater have no problem
showing up early for the showing and paying the $13.75 movie ticket price. This is a big difference compared to
where I am from, in the city of Long Beach, where you can pay around $10.00 for
an AMC movie ticket and can arrive to the showing at the same time that the
movie starts. Referring back to my
focal question, a difference in price and accessibility makes a lot of
difference in my mind because of what I am used to in my hometown, which is
still considered a part of Los Angeles County.
After
purchasing our tickets, Michelle and I went to look for somewhere to eat. We had heard great things about the
eatery Pink Taco, so we walked over to that restaurant but quickly turned
around when we saw that there was a 45-minute wait to be seated. Instead, we entered what was called the
“Dining Commons”, which I guess is a classier title for their version of a mall
food court. The Dining Commons
featured restaurants like Bibigo, Which Wich, Baja Fresh, and California
Crisp. It definitely wasn’t your
typical food court with a Chick-fil-A and McDonald’s. The way the restaurants were laid out was very modern and
sleek, and each restaurant featured steel surfaces, wood panels, and unique
lighting. There was both an indoor
eating area and an outdoor space. I ordered my meal at Bibigo, and paid $9.50 for a rice and
chicken bowl, which I thought was a bit steep. The attendant handed me a small beeper, which I was told
would vibrate when my food was ready. I thought this addition was pretty neat, seeing that I
usually only see these beepers at nicer, sit-down restaurants. This piece of technology is an example
of how consumerism is connected with information capitalism, as discussed in
the reading. In “Post-Suburban
California”, we read that fast-food restaurants use information technologies to
define the experience of frequenting their establishments in a positive light (Kling,
Spencer and Olin 18). By using
this beeper, Bibigo exemplified the shift to a post-rational, consumer-oriented
culture.
I patiently waited
for my food, but then after about twenty minutes, was a bit frustrated by the
long waiting time. The person next
to me also seemed a bit aggravated that their order wasn’t ready either. I went to ask the attendants working
and they seemed very confused that my order hadn’t been up yet and tried to
help sort the situation out. The
person next to me handled the situation very differently, and started blatantly
yelling at the waiter that his food wasn’t ready yet and told her that all of
his friends were already eating and had ordered after him. I was personally a bit annoyed by this
person’s obnoxious complaints, especially when I noticed that I had ordered at
least five minutes before him.
It was at this
moment that I once again took note of the personality of the people at the
Century City mall. Like the
condescending movie theater attendant, my friend at Bibigo seemed a bit
pretentious and superior. After
two interactions with this personality type, I was ready to return home even
before the movie started. Once
again, I was taken aback by the difference in personality type from the types
of people I normally interact with in Westwood and in my hometown. Nevertheless, the conclusion of my
night was rather pleasant as I thoroughly enjoyed the movie and ride home.
In closing, I
really enjoyed the experience I had when visiting Century City. A destination just three miles away
from UCLA, this district provided a bleak contrast compared to the more
simplistic Westwood Village that I frequent much more often. One of the more “glamorous”
destinations in my travel plans, Century City proved to be a refreshing
place. As I travel other places in
Los Angeles, however, that may fall under the “struggling” category, I am sure that
I will find even bigger differences and entirely new experiences that I am
looking forward to as well.
Kling, Rob,
Spencer Olin, and Mark Poster. Postsuburban California: The Transformation
of Orange County since World War II. Berkeley: University of California
Press, [1995], c1991 1995. http://ark.cdlib.org/ark:/13030/ft0k40036b/